- October 2007 Newsletter
Promoting Your Business Online
Welcome to the SiteSuite newsletter for October 2007.
It's hard to believe that the busy Christmas season is almost upon us again! But with only 10 weeks to go, now is a good time to make sure you're doing everything you can to help potential customers find you on the Web.
To help direct customers to your website, we've provided 10 essential tips for your website and links to two free tools. Also in this issue, you'll find information on professional website marketing services, with an exclusive offer for SiteSuite clients.
Exclusive offer for SiteSuite clients
While SiteSuite has considerable experience in website development for Search Engine Optimisation (SEO), for SEO campaigns we partner with Melbourne IT, who provide a wide range of SEO services, including key phrase optimisation, pay-per-click campaigns, content review, etc.
For SiteSuite customers, Melbourne IT are offering a 40% discount on a 3 key phrase optimisation package. This represents exceptional value and can improve your website ranking substantially.
If you would like to find out more about this special offer from Melbourne IT, please call Danielle or Freddy on 02 9213 0500.
Can people find you on the Web?
Have you been wondering how to get your website into the top search results on the Web? You may have heard that you need to 'optimise' your web pages. Search Engine Optimisation (SEO) is about making your web pages appealing to the search engines (e.g., Google, Yahoo! Search, Live Search).
What does that really mean? It means knowing who your customers are and giving them the information they want in a form that the search engines can understand.
Start optimising your web pages with our Top 10 Tips:
- Encourage relevant sites to link to your pages
- Satisfy the search engines' appetite for informative text
- Do some keyword research
- Make sure each web page has a unique title and unique content
- Use your keywords in your web pages
- Speak your target market's language
- Update the text content of your site
- Study your site's statistics
- Add interactive features to your site
- Look at your competitors’ site content
Read the complete Top 10 Search Engine Optimisation Tips article, which includes links to two free keyword tools and explains each of the 10 tips.
In our upcoming November 2007 newsletter: Why you need inbound links and how to get them.
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Are you missing out on free tips?
For more information on website management and marketing, visit our Community pages regularly.
Your feedback
We hope you've found this newsletter helpful, and welcome your suggestions for topics to include in upcoming issues.
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Kind regards,
Chris Sutton
Managing Director
