Website Design Tips
Website Design Planning
Are you planning a new business website, or revamping your existing site? See our Website Design Planning guide.
Website Design Glossary
We have compiled a glossary of website terminology as a resource for you.
Web design glossary A - N
Web design glossary O - Z
Website Marketing Tips
How to generate business through blogging
My Small Business (a Sydney Morning Herald site) features an interesting article on promoting your business through blogging. The article explains what a blog is and five tips for using one effectively. See Does your business need a blog? for more.
Warning: Don't rely on one or two directories for business
As mentioned in our articles on inbound links and site promotion, having your site listed in the right directories is important for helping customers find you online. Hitwise Australia's e-mail newsletter dated 29th November 2007 provides tips on choosing directories and why you need to be listed in several.
When Google recently updated the way that it ranks web pages, some directories plummeted in the search results. They were, effectively, downgraded by Google. As a result, businesses relying on those directories for inbound links have slipped downwards in Google's search results.
As Hitwise explain, this means you can't afford to be reliant on one or two directories for traffic and you need to choose your directories carefully. The better directories review websites and their accompanying copy for quality and relevance before accepting them for listing.
Are you waiting for Google to bring customers to you?
Why leave the fate of your business in the hands of search engines? Actively help customers find your site without the search engines and optimise your site for better search engine performance. Use the 10-point action plan in our article, How to promote and optimise your business website.
Why you need inbound links and how to get them
A website without good quality, relevant inbound links is like a shop with no street signage; customers will have trouble finding you. Read the complete article to find out which links give the best results and how you can increase the number and quality of your inbound links.
How to create search engine-friendly content
Are you preparing the content for a new website or editing your existing site? Follow our tips on making your website content search engine-friendly.
Top 10 Search Engine Optimisation Tips
Have you been wondering how to get your website into the top search results on the Web? You may have heard that you need to 'optimise' your web pages. Search Engine Optimisation (SEO) is about making your web pages appealing to the search engines (e.g., Google, Yahoo! Search, Live Search). What does that really mean? It means knowing who your customers are and giving them the information they want in a form that the search engines can understand.
Start optimising your web pages with our Top 10 Tips.
Do you want more online sales?
See our E-commerce Tips page for links to articles offering advice on improving sales through your online shop.
How to optimise your page titles
One way that you can improve the structure of your business website for visitors and the search engines (e.g., Google) is to use your SiteSuite web page editor to make your Page Titles and Menu Labels more precise. See our Search Engine Optimisation article, Better Web Page Titles.
6 reasons why you should have e-mail addresses on your domain name
Create stable, professional e-mail addresses for your business. For more information on this, as well as
- e-mail addresses for multiple domain names
- webmail for out-of-office e-mail access
See our website management article, Better E-mail Addresses.
Website Management Tips
How to improve your website's home page
Website visitors and search engines favour websites that are updated regularly. For tips on how to use your SiteSuite website editing tools to improve your most important page, see our website management article, Compelling Website Home Pages.
WEBSITE HIT BY TRAFFIC!
Grab new website visitors' attention & keep them coming back
Using a simple plug-in module, you can quickly and easily update your business website, adding interest and encouraging visitors to return to your site. For tips on using News Manager, see our website management article, Attention-grabbing Websites.
